Using Google Maps API to Find a LocationWhen you enter an address into a map, Google automatically converts it into the lat long coordinates, or geocodes, of that location. This helps you get to your destination quickly and easily. However, the downside to this feature is that it's not very accurate and can be used by anyone, including people who aren't authorized to use the map. Getting the Right Address Data for Your BusinessWhen it comes to finding addresses, there are many sources you can look to, like Google's autocomplete API and the USPS's own API. Both of these sources have their problems, but the biggest is that they both lack address parsing, standardization and validation. This is a problem for a number of reasons, not the least of which is that they both fail to provide you with addresses that are valid, right to mail to, contain missing information, etc. This leads to a poor user experience, form abandonment, and in some cases, even legal or commercial issues. Addresses are critical to delivering mail and goods, so if they're not correct it can cause problems for your business. That's why we work with high quality address data providers, such as Royal Mail and USPS to present you with addresses that you can trust. The new Address Validation API performs address parsing, standardization, and validation – flagging incomplete inputs and formatting them for delivery – so that your applications are more reliable. It also uses Places data from the Google Maps Platform to help you enrich address components with additional information that's useful for shipping and delivery.
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